The Lion of El Español Publicaciones SAD+I-Kenny Li, Country Manager of HONOR Spain Honor OmicronoHonor is firmly on the Spanish market, ready to make a name for itself among consumers with powerful mobile phones in high or low ranges.The latest to join is the Magic4 Pro, its new high-end smartphone equipped with the best processor from the Qualcomm house and specifications designed to fight face to face against the most advanced.[I've tried the smaller Honor laptop: it's perfect for work, but forget about gaming]The Asian brand landed in Spain in 2021 as an independent company and with the desire "to leave its mark".Since then, it has presented consumers with new mobile phones of different ranges and prices, such as the Honor 50 or the new Magic 4 Pro. Also computers and other equipment such as the Honor Watch GS 3, which they showed at the MWC in Barcelona, and they even prepare folding devices for the future.These products and their most innovative technology are born from the new technological park that the company inaugurated in September 2021. With the opening of this Intelligent Manufacturing Industrial Park, its first self-financed factory, they intend to give the highest quality to their equipment, as he tells EL ENGLISH-Omicrono Kenny Li, Honorary Country Manager Spain.How are Honor and its products recognized by Spanish consumers?Honor wants to be recognized as a brand accessible to all, with a strategic focus on innovation, quality, design and service.We are committed to developing cutting-edge technologies that help users improve their lives through our portfolio of innovative products.Honor technology is the best to stay connected with your loved ones with exceptional performance, unmatched power and a complete intelligent experience.Additionally, all Honor smartphones are subject to strict quality controls and must pass more than 400 product tests and more than 20 global certification standards before being released.Without a doubt, we have confidence in the technology offered by our devices, and it is something that we also want to transmit to the user.We want to be a brand accessible to all, with a strategic focus on innovation, quality, design and service.In the last year, Honor has turned its mobile line upside down and has opened up to more premium ranges. How does the brand defend itself in such a demanding sector?Honor is firmly committed to technological innovation and the pursuit of excellence, whatever the range.We are not a two-day product, but we want to leave a mark on the consumer for years.We know that the competition in the low ranges is very strong.However, consumers are open and passionate, eager to try new solutions and products.In this regard, Honor Magic4 Pro has brought many industry-first innovations to offer a complete experience to users.For example, we are the first to achieve 1920Hz PWM dimming on the LTPO display to protect users' eyes.The Honor Magic4 Pro, the new flagship of the company that arrives in Spain El Androide LibreOur challenge is to offer the best technology.To this end, at a global level, we are strongly committed to innovation and development.More than 50% of our employees (out of nearly 12,000 workers) are R&D professionals.We have established 6 R&D centers, including one in France and one in Japan, and more than 100 innovation labs to develop the most cutting-edge innovations.In addition to our R&D capacity, we also want to highlight the evolution in our manufacturing processes.Last year, we founded our own factory, which is called Honor Intelligent Manufacturing Industrial Park.It integrates R&D, pilot production, mass production and testing together.What are the aspects that the Honor user values most in a phone: cameras, power or autonomy...?Consumers and Honor have something in common, which is the pursuit of excellence when it comes to technology.For this reason, we offer the maximum performance in terms of power, resistance and durability, an attractive design and, in the case of Honor Magic4 Pro, a quad camera that will make possible everything that our users have dreamed of before, with technical capabilities that put at the service of the user the ability to create cinematic stories.How will the opening of the smart factory influence the final product?The Honor Smart Manufacturing Industrial Park enables manufacturing premium products that go beyond industry standards and managing end-to-end device quality with the power of automation and intelligence.In addition, the park is responsible for the quality control certification of new products, the production of flagship devices, new craft and technology incubations, and the creation of Honor artificial intelligence manufacturing capabilities.Honor Factory Honor OmicronoThrough its industry-leading innovations, quality control capabilities and global supply chain partners, Honor is confident this new facility will support its goal of providing premium products and best-in-class user experiences to consumers. global.Quality control is guaranteed from the manufacturing phase to the testing phase thanks to the close supervision of each step of the assembly line.When an anomaly is detected, an alert is triggered and a problem is corrected in time.Thus, the Honor process consists of more than 150 predictive tests that quickly detect quality problems and shorten the period of rotation and tests.Honor Smart Manufacturing Industrial Park enables premium products that go beyond industry standardsLeaving aside the mobile catalog, what is the other sector in which the company intends to grow more?Our commitment is to develop an ecosystem of products in all scenarios, all channels and for all people.Accompanying users who seek extraordinary performance and the best features, but also those for whom price is important but who do not want to give up the latest technology.We are not closed to any area where we can apply our knowledge to improve people's lives, whether through smartphones, tablets, laptops, audio devices or wearables.All of them premium quality, innovative and reliable, enabling people around the world to push their limits and achieve their goals.What does the rest of 2022 hold for Honor in Spain?We have launched a wide range of products on the market, such as the Honor Magic4 Pro, the brand's new flagship in Spain.This device is capable of materializing the human capacity to create, experiment, imagine.Powered with Qualcomm Snapdragon 8 Gen 1 5G chipset, the Honor Magic4 Pro offers excellent performance.In addition, it integrates a triple camera that will delight those who seek to capture moments and remember experiences.Not forgetting the Honor Earbuds 3 Pro and Honor Watch GS 3, as well as the new Honor MagicBook series, with which Honor continues to show its technological power.Of course, devices will continue to arrive on the Spanish market, but in addition to that, our goal this year is for all the departments that make up the brand in Spain to settle and for more and more users not only to know us but also to consider us.With these two bases, the results will arrive.A Russian pilot fires a missile by mistake and now Ukraine knows one of its great...Why Ana Luque does not talk about Olga Moreno in Survivors: did she sign a clause ...That Kiko 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